As a: Collaborator
I need to : When creating a campaign, allow to specify values for Program tags, such as Channel, Industry, Target Audience (or any other custom Tag/Value. ), Peropd Costs and Analytics Behaviour.
So that I can: Reduce manual data entry and save time during campaign creation by having Jeto data automatically passed to Marketo Programs.
As someone who creates and sends campaigns, I'd love for tags to be updated via Jeto. I could see a use case for certain tags to be linked directly to the type of launcher, such as for program channel.
In my ideal state, tags would be as customizable as tokens currently are. My company uses tags to track who requested a campaign, what client the campaign is for, as well as audience targeting that is input at the time of the request.
Thanks Ellie for bringing additional input.
I updated this story to be inclusive of Period Costs and Analytics Behaviour as previously discussed.
This is still in "future state" status for now as we will likely not going to be able to make it happen this year, but I see it would definitely help reduce manual rework and which is very aligned with Jeto's mission...
Best,
David
Would be great if we could see this with Period Costs
If someone needs this, please provide details on what data you'd like to see mapped to these Tags.